Making the future: Erik’s story

Erik Miedema, February 2019

Man on a mission

Man on a mission

In 2016, Erik had participated in a business venture competition where he pitched the idea for a mobile fuel delivery service, and after several rounds became one of four that got funded to start a new venture.

Launched in May 2016, Shell TapUp began as a fuel delivery service that uses electric vehicles, offering motorists the ability to order fuel anytime, anywhere via a smartphone app. It has since evolved to providing businesses with large fleets on the road easy access to cleaner fuels, enabling its customers to also be more productive by taking over their fueling process.

Looking to the future, the Shell TapUp fleet could deliver cleaner energies such as biofuels and electricity. Currently Shell TapUp delivers Shell GTL (Gas-to-Liquid), a cleaner-burning alternative fuel to diesel, delivered by a vehicle that is powered by renewably sourced electricity.

The world will continue to need energy and Shell is working hard to develop and innovate to provide more and cleaner energy solutions.

If you want to have a meaningful career in a company who really wants to #makethefuture, Erik thinks that Shell is a great place to start.

“I’ve never encountered any situation where people had an idea and Shell immediately said, ‘You cannot do this.’ There’s always room to display why something is a good idea, to get support, and act on it.”