A corporate start-up with a focus
Shell TapUp was established in 2016 with the mission to accelerate the energy transition by making alternative fuels available in the market. We have built our start-up around five questions so that we could take the right steps with full focus.
In the first year, we asked ourselves two questions: Can we do this safely? And can we do this legally? We started small, testing small transactions with an MVP version of our car, a kind of fuel trolley. At the same time, we entered into an open dialogue with the right authorities to gain support and approval for our service. In the concept of our service, we take human and environment into account above all else.
The second-year was dominated by a large pivot that answered whether we could find a product-market fit. Where Shell TapUp originally entered the market as a B2C fuel delivery service, the market soon demanded that we would roll out our service for companies with larger fleets. These companies wanted to improve their productivity by outsourcing the fuelling process.
The third-year was all about scalability and profitability. After a successful pilot phase in Rotterdam and a proven product-market fit, we started serving our customers on a national level. Two TapUp hubs have also been opened in America. At the same time, our own start-up is becoming increasingly efficient, which means that, in combination with our national coverage, we are able to add more and more alternative fuels to our range.
Now we are taking another exciting step as Shell TapUp will stop activities in the Netherlands but will continue their journey in the UK.