Shell TapUp offsets all CO₂-emissions

Title: CO₂ offsetting ENGLISH hd

Duration: 3:21 minutes

Description:

Shell works together with its customers to address the challenge of lowering their emissions. As different solutions will be required for a successful and sustainable transition to a low-carbon future, Shell provides a mixed portfolio of low emissions products. In addition, Shell now offers your company the opportunity to offset unavoidable CO₂ emissions from driving your fleet– simply by filling up with the Shell Card.

CO₂ offsetting ENGLISH hd Transcript

[Background music plays]

Upbeat instrumental music featuring strings and rhythmic clapping-hand sound effects.

[Narrator]

The global population is rising and living standards are increasing. The world now needs more energy than ever before. At the same time, climate change is happening.

[Animated sequence]

Animated sequences appear against a white background with a marble appearance, which remains throughout the video where animated sequences occur.

A rotating earth graphic is centred against this background, continents shaded in green, ocean shaded in blue, while white figures appear on each continent, at first sparse and then increasing rapidly to denote growing populations. The rotating earth moves to frame left and a yellow-shaded rectangle appears at frame right, a Dollar sign in the upper left separated from a male and female icon in the lower left by a slightly wavy diagonal line reaching from bottom left corner of the rectangle to top right. The rectangle exits at frame-right, and the rotating earth moves back to centre frame. Two electrical cables enter at upper frame left and lower frame left and snake towards, and connect with, the rotating earth, from which the white figures on each continent have now faded, leaving only green shading in each continent. The electrical cables snake back out in reverse animation. CO₂ molecules bubble around the rotating earth, and an orange circle appears around the outside of the molecules trapping the bubbles within.

[Audio]

Crowd buzz. Electrical hum. Liquid bubbling.

[Narrator]

At the end of 2015, through the Paris agreement, world leaders agreed to strengthen the global response to climate change by pursuing efforts to hold the increase in global temperatures to well below 2°C.

[Text displays]

2015 – 2°C

[Animated sequence]

A number, denoting the year 2015, appears in the centre of the rotating earth, still surrounded by CO₂ molecules and the orange circle. The rotating earth graphic moves to frame left, and a temperature gauge graphic appears at frame right, the red shading in the bulb rising up the scale. A number and symbol denoting temperature appear between the two graphics, a thin red line drawing a rounded rectangle around the temperature figure, and extending either side to connect the two graphics to it.

[Audio]

Sharp ding.

[Narrator]

This means that the global CO₂ emissions need to peak at around 2020, reduce emissions by 80% to 95% by 2050 and be close to net zero towards the end of the century.

[Text displays]

2015-2020-2050-2100

[Animated sequence]

The rotating earth graphic moves back to centre frame as the temperature gauge graphic and temperature figure alongside it exits at frame right. The number, denoting the year 2015, in the centre of the rotating earth starts to increase, halting briefly at various numbers to highlight the target year. An orange line runs down from the top of the orange circle around the earth graphic, halting at the centre, forming a radius. This splits into two radii, and the second radius moves continually counter clockwise, reducing the CO₂ encircled area until only a thin wedge of orange remains when the number at centre frame stops on 2050. The second radius then continues to close the gap, until only one orange radius remains when the number at centre frame stops on 2100. The number and orange radius fade. The green-shaded top part of a question mark appears at the centre of the rotating earth graphic and expands to fill the graphic

[Audio]

Mechanical clicking sounds, like typewriter. Whooshing sound.

[Narrator]

To make this happen, an energy transition is necessary and every solution that can help to reduce CO₂ emissions is needed. One solution that is often overlooked is nature itself.

[Animated sequence]

A yellow-shaded circle appears at the base of the green-shaded top part of the question mark, while other similar green and yellow-shaded question marks pop up randomly against the white background around the rotating earth graphic. The rotating earth graphic becomes somewhat transparent behind the question mark graphic. The question mark graphics against the white background randomly contract and disappear, and the animation of the question mark at centre frame, together with the transparent earth behind, morphs into a circular logo-type graphic which has a green-shaded stem with leaves curling to form the frame-right part of the circular logo, and alternate light blue and dark blue lines curving in the opposite direction forming the frame-left and central part of the circular logo, while a yellow shaded sun with lines radiating out from it appears in the upper part of the circular logo, partially obscured by the leaf above.

[Audio]

Popping bubble sounds. Whooshing sounds. Birds chirping.

[Narrator]

By 2030, nature, through natural CO₂ sequestration, could provide up to one third of the climate change solution, through activities such as avoiding deforestation, growing new forests and preserving wetlands. This solution is available to us today and only lacks the necessary investments.

[Text displays]

2030 – 1/3

[Animated sequence]

A number appears at upper frame left, and the nature logo, as previously described, zooms in until one of the green leaves of the logo fill the frame, a figure – a fraction – appearing against the green shading. As the fraction fades and the animation rotates against the green and white background, the green and white morph to depict white tree trunks against a green background, all with a black line towards the base indicating the trees are being felled – the tree trunks fall to the ground, only the bases of the trees remaining. Two yellow lines fill the frame, forming a large cross over the depiction of felled trees. Next, the yellow lines, green background and white tree trunks morph to depict a hilltop with trees springing up, and a yellow sun against a white background, shining down from upper frame right. The graphic pans down to the green of the hilltop; a blue-shaded winding waterway appears with several blue-shaded water holes either side of it, the water holes edged with grasses. Red dollar signs randomly fly into frame from frame right, frame left and frame bottom, landing in the blue-shaded waterway, which expands to obscure the green hilltop, and further expands upwards to obscure the trees and sun, finally filling the frame.

[Audio]

Popping bubble. Sound of many trees falling. Rhythmic marching sound. Tap following why whizzing sounds.

[Narrator]

Nature can be used to compensate for emissions that cannot be avoided. Most cars still rely on traditional fossil fuels – for example, gasoline or diesel – and it takes time to replace them. Adoption of electric cars is on the rise, but for many people, they are currently too expensive or impractical.

[Animated sequence]

The blue background contracts, and the contracting blue against the white background morph to again form the previously described circular nature logo. The circular logo moves towards frame left, and a yellow car graphic appears at lower frame right. A yellow petrol pump graphic emerges from behind the car and rises to upper frame right. Next, the yellow petrol pump graphic moves down towards the car graphic and disappears. An electrical cable enters at upper frame right and snakes towards and connects with the yellow car graphic. Next, the electrical cable snakes back out in reverse animation.

[Audio]

Whoosh. Birds chirping. Car horn honks. Whoosh. Electrical hum. Whoosh.

[Narrator]

Still, people and organisations may want to take responsibility for the emissions produced from driving the vehicles by efficient use and with the help of nature.

[Animated sequence]

The nature logo at frame left and the yellow car and petrol pump graphics at frame right reduce in size slightly as they move further apart. A dark red line snakes out from the rear of the car graphic, and moves across frame to connect with the nature logo. Next, the red line is slowly flattened to connect the two with a solid horizontal line across centre frame. Finally, a black line with grey shading below appear below the red line, extending from frame left to frame right, moving behind the other graphics, and then extending down to form a single road carriageway. At the same time, an animated speedometer graphic appears above the road graphic, the needle of the speedometer swinging between markings. The road and speedometer graphics then contract and disappear, and the horizontal red line becomes a diagonal line, as the car and petrol pump graphic move towards lower frame right, and the nature logo moves to upper frame-left.

[Audio]

Slide whistle rise and then fall sound effects. Engine noise.

[Narrator]

By investing in forestry projects that store and capture CO₂, carbon credits can be created and used to compensate for the emissions from the use of fossil fuel vehicles. An example project that Shell currently works with is the Kasigau Corridor project in Kenya.

[Animated sequence]

The diagonal dark red line linking the two graphics, as just described, now branches out with additional vertical, perpendicular lines, the overall depicting a scale, while the nature logo at upper frame right morphs into a graphic depicting a hilltop and trees with the sun shining down, the graphic resting on one weighing platform of the scale, while the car and petrol pump graphic resting on the opposite weighing platform move out of frame as the graphic depicting the hilltop with trees and sun moves to centre frame and more trees pop up on the hilltop. Next, the animation pans towards the right until it centres on the graphic of the car with petrol pump, before zooming out to show the two graphics now at completely even levels on the scale. And finally, the animation pans back towards the left until it centres on the graphic of the hilltop, trees and sun; and as the trees disappear back down into the hilltop, the green shaded hilltop stretches and extends to form a stem running along frame bottom and up frame right, curling over at top of frame-right as leaves shoot out, partially obscuring the yellow sun behind.

[Audio]

Popping bubble sounds. Stretching/expanding noise. Birds chirping.

[Narrator]

Just 20 years ago, this area was on a fast track to becoming a barren wasteland. It was being cleared for charcoal and slash-and-burn agriculture by a desperate community that was suffering from extreme poverty and had little access to education. Now, economic incentives are created to protect the forest, and over 50,000 trees have been planted to reforest degraded slopes. Doing this also has multiple benefits besides neutralising CO₂ emission. Thousands of elephants and other wildlife are protected. Over 300 wildlife-friendly jobs are created. Scholarships have been awarded to over 3,000 students. 15 new schools have been built, benefiting 8,500 children. Safe drinking water is provided to over 25,000 people. Over 500 women’s groups are selling handmade crafts. And Eco charcoal is produced without cutting down a single tree.

[Graphic]

The yellow sun fades from the previously described graphic, and the green stem and foliage of the graphic form a border for video footage that appears within the frame.

[Video footage]

Miscellaneous landscape footage of the Kasigau area, including footage of two Kenyan women walking along a dusty road in a grassy landscape with sparse trees, mountains and blue skies in the background. Miscellaneous classroom footage of children standing at desks and seated around a table. Wide footage of green trees. Bird’s eye view of a green mountainous area. High angle footage of a Kenyan man planting a sapling in a sandy area, a group of children and adults gathered around the opening. Close-up of the man patting the earth around the sapling, cutting to a wider shot as he looks up at the camera. Wide panoramic footage of the green, mountainous landscape. Miscellaneous nature footage of a herd of elephants, two lionesses walking through the grass, two cheetahs lying on their sides, a giraffe snacking on the treetops, a herd of zebra, people assisting a baby elephant as it walks. High angle panning and zooming footage of school children seated at desks in a classroom. High angle close-up of two Kenyan children, smiling gleefully for the camera. Side view close-up of an open exercise book on a desk, a hand busily writing. Panning close-up of two schoolgirls busy at their desk. Footage of a woman, children and other community members collecting water at a central point. Extreme wide footage of people walking through the Kenyan landscape, carrying containers of water. Reverse view footage of a group of community members walking in a group along a dusty road/path. Miscellaneous footage of groups of women sewing indoors, or seated in groups under trees, being taught crafts. Close-ups of Eco charcoal being made. Wide view of a man alongside a tall tree in a green landscape.

[Narrator]

We want to help you to reduce your car’s CO₂ emissions. Firstly, we can give you an insight into your car’s total emissions and can help you to reduce them by improving your driving behaviour.

[Animated sequence]

Yellow car graphic moves into centre frame from frame left, with a layer of orange shading surrounding it. A dark red line extends from the rear of the car graphic across to frame-left, as the car graphic reduces in size and moves towards frame-right. Successive rectangular columns of different heights and filled with various shades of orange rise up from the red line, and then lower again, in reverse animation, until all have disappeared.

[Audio]

Engine noise. Whooshing noises.

[Narrator]

We can also offset the remaining emissions by investing in initiatives such as the Kasigau project. We want to make a difference.

[Animated sequence]

The yellow car graphic moves towards frame-right and out of frame, as the red line moves across the frame, revealing the circular nature logo at the other end. As the red line moves out of frame, the nature logo stops at centre frame and expands to fill the frame.

[Narrator]

Please join us.

[Video footage]

High angle close-up of two Kenyan children, smiling gleefully for the camera.

[Audio]

Shell jingle

[Graphic]

Shell Pecten centred on a white background with text displaying below.

[Text displays]

© Shell International Limited 2017